Web design is a versatile field, encompassing graphic design, UI (user interface) design, and UX (user experience) design. Typically, the term web design refers to the planning and creation of designs intended for the web, known as websites. The websites created by a web designer can serve a myriad of functions: informational, lead generation, e-commerce, and entertainment. Understanding what goals you have for your website and the function it needs to serve is imperative to aid in the web designing process.
Graphic design is an art medium that helps to convey meaning or complete an objective through a design. In the context of web design, we utilize graphic design to create visual elements that aid in achieving branding and aesthetic goals within a website's overall composition. These visual elements can include logos, images, advertisements, and product images.
User interface design encompasses the look and feel of a website or app. Graphic design, color palette, layout, and typography are tools that shape a website's overall aesthetic and character. The direction you take with your website's UI design should consistently reflect your desired branding.
User experience design focuses on optimizing a user's experience while using and navigating a website or app. We utilize interaction design, wireframes, information architecture, and user research to create a successful user experience.
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